App Name: 기억하기 쉽고 앱 아이콘을 보안하는 이름. Popularity 높은 키워드를 최대한 전진 배치
Subtitle: ASO 메타 데이터로 인정 됨. App name 에서 사용 된 키워드 반복 금지
Keyword field: 콤마로 키워드 분리할 때 Space 없어도 됨. Single keywords 로 써라 (e.g. 원격진료, 화상진료 (X) / 원격,화상,진료 (O)). 100자 다 채워라. 다른 메타데이터에서 쓰인 키워드 반복 금지. 단수만 쓰고 복수는 쓰지 말자
App description: SEO 에도 반영된다. 15개 정도의 타겟 키워드를 정하고 이를 4~5번 정도씩 반복 해 주자. Keyword density 체크하고, Keyword stuffing 은 피한다. 사람이 읽을 수 있게 쓰자. 첫 255자 / 첫 3줄 (에 킬러 feature 와 CTA 를 포함한다 (더 보기 없이 노출 되는 부분)
Reviews & ratings: 관리 좀 하자
컨버전 리프트: App Icon이 제일 중요하다. Tag (e.g. SALE, 11월11일) 를 노출할 경우 컨버전이 올라가는 케이스를 많이 봄. Promotional text는 인덱스는 안되지만 앱 업데이트 없이 변경 가능한 부분. 첫 두 Screenshots 가 가장 중요. 10 개 다 등록하고 Apple Search Ads 에서 Creative Sets 를 이용하여 테스트 해 보자. App preview 영상이 꼭 컨버전에 긍정적인 영향이 있는 건 아니다. 경쟁자들의 테스트 스토리를 보면서 어떤 variant 가 winner 였는지 유추할 수 있다
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